ANTICIPATION
what's the next story
to be told?
Anticipation of themes / subjects /
behaviors/approaches
context mapping
Brand Content
target study
Brand positioning
Campaign pre and post test
communication assessment
Content Evaluation
Real stories that inspire fiction
CONCEPTUALITY
How did this story
unfolds for the brand and
for fiction?
content curation internal
Branding Workshops and Workshops
business strategies
brand architecture
Innovation pipeline
BUSINESS
How does this story win
business form?
OUR PROCESS:
In the field we find common points in the most diverse voices. movements
embryos - which will soon hatch - are described by many people,
with different words, when talking about their routines, habits, anxieties and dreams.
With the wealth of this material in hand, we go after academic thinkers
that help us to ground what we observe and feel. to understand them in
a similar context, and from this understanding, we trace the possible
next steps of these movements.
It is not an academic curatorship, but a foundation of the
field and the portrait of the now. It is not a matter of tracing trends, but of
anticipate the next events of the socio-economic and cultural conjuncture
current.