Humanize algorithms
that guide business decisions,
discover new languages,
new forms, formats and methods
that bring attention and guide the viewer,
will help us tell the stories of the future.
Where your brand can be relevant in purpose and meaning
to share chapters of a new space-time?
Stories, brands and content:
We start from people's stories: life stories, stories they want to tell, stories they want to hear.
In our network, we have screenwriters and content writers who help us translate themes, tone, language, form so that the stories of brands enter the lives of consumers in a true way, with meaning and relevance. We believe in writer's thinking as a tool to connect the stories of brands and people who build chapters of our space-time.
"In our era, people are interested in people's stories. The public is interested in a brand when it says something they wish they could say." Nick Law, M&M - Advice for Brands: Don't Act Like Brands, 5/10/16
WRITER'S THINKING:
_curiosity
_active listening
_humility to learn
_knowledge curation
_patience to analyze the data _classify the findings
_telling a good story
_simplicity
_passion
“WRITING IS THINKING. IT IS A PARTICULAR WAY OF REASONING. AFTER ALL, IT'S NOT POSSIBLE TO EXPLAIN SOMETHING YOU DIDN'T UNDERSTAND." Adriano Silva
IN WHAT WE BELIEVE
Inspiration and deep diagnosis from interaction
with the reality of the target and the big movements
socio-cultural/zeitgeist.
Detailed record of all these experiences
fields that generate content for the project.
Deep and original analysis with foundation
academic translation in a simple and effective way.
Collaborative work between all parties involved:
agency, client, consumer, specialists, etc.
Inspiring delivery, through a narrative
consistent and grounded.
Business and actionable vision.
We believe in the power of stories.
Real stories, fictional stories, stories of brands that intersect.
We see 2 fronts for branded content:
Tutorial: be objective, say what you came for bluntly. What is your role? What is the function of your product? What "problem" do you solve?
Entertainment: immerse yourself in its essence and the soul of your target. What stories do you tell together?
HOW WE DO THIS
Through a combination of methodologies (groups without mirror rooms, in-depth interviews, spontaneous approaches on the street, consumption inventories and online and offline mapping, trend analysis).
Taking the field to the client: with visual anthropology and/or mini documentaries.
With a simple way of counting the complex: a thread of analysis that ties the learnings and insights of the project.
With consistent and actionable diagnosis and recommendation according to the reality of the company we are working with.
With the possibility of disseminating and equalizing knowledge to all areas involved in the company.
Targeting brand strategies.