ANTICIPATION
What is the next story to be told?

Anticipation of themes / issues / behaviors / approaches

Mapping context

Brand content

Target study

Brand positioning

 

Pre and post campaign test

Communication evaluation

Content evaluation

Real stories that inspire fiction

CONCEPTUALIZING
How can this story unfold to the brand and fiction?

 

Curating internal content

Brand workshops

 

Business strategies

Brand architecture

Innovation pipeline

BUSINESS
How can this story become concrete in the business?

 

OUR PROCESS:

IN the field, we find common points in different voices. Embryonic movements – that will soon burst – are described by many people, with different words, talking about routines, habits, anguishes, and dreams.

With this rich material, we go after academic thinkers who help us ground what we see and feel. They help us understand that within a similar context, and from this understanding,  we trace the possible future steps of these movements.

 

This is not an academic curator, but the grounding of the field and the current picture. This is not a matter of setting trends, but anticipating future events in the current socioeconomic and cultural scenario