Humanize algorithms
that guide business decisions,
reveal new languages,
new forms, formats and methods
that get attention and guide people,
will help us change the stories of the future.
Where can your brand be relevant, in purpose and meaning, to share chapters of a new space-time?
Stories, brands and content:
We start with the story of people: stories of life, stories we want to tell, stories people want to hear.
IN our network, we have storytellers and content workers that help us to translate themes, tones, language, the way to make the stories of the brand get into the consumer life in a true, meaningful and relevant sense. We believe in no writer’s thinking as a tool to connect stories of brands and people that build chapters in our spoace-time.
“In our time, people are interested about the story of people. The public is interested about a brand when it says something the public would like to say.”
Nick Law, M&M – Advice to brands: don’t act like brands, 5/10/16
We believe in the power of stories.
Real, fictional stories, stories of brands that cross their paths.
WRITER’S THINKING:
_curiosity
_active hearing
_humble to learn
_curator of knowledge
_patience to analyze data
_classify findings
_tell a good story well
_simplicity
_passion
“TO WRITE IS TO THINL.
THIS IS A PARTICULAR WAY TO REASON.
AFTER ALL, YOU CAN’T EXPLAIN WHAT YOU DON’T UNDERSTAND.”
Adriano Silva
We see 2 fronts for brand content:
Tutorial: be objective, tell why you came for straightforwardly. What is your role? What is the function of your product? What "problem" you can solve?
Entertainment: go deep into the essence and soul of your target. What stories can you build together?
WHAT WE BELIEVE
Inspiration and deep diagnosis from interaction with the target and significant socio-cultural movements / zeitgeist.
Detailed registry of all the field experiences that generate content for the project.
Deep and original analysis with academic
Basis translated in simple and effective terms.
Collaboration work among all the engaged parties: agency, client, consumer, experts etc.
Inspiring delivery, with a grounded consistent narrative.
Actionable and business view.
HOW DO WE DO THIS
Combining methodologies (groups with no mirrored rooms, deep interviews, spontaneous street approaches, consumption inventories, and on and off line mapping, trend analysis).
Taking the field to the client:
With visual anthropology and/or mini documentaries
A simple way to tell what is complex:
an analysis thread that ties the project learnings and insights.
Actionable and consistent diagnosis and recommendation according to the reality of the company
we are working with.
Possibility to promote and equalize
knowledge for all the areas involved in the company
Direction of brand strategies.